Opening & Welcome 

 9:00 

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ESOMAR Welcome
Joaquim Bretcha, ESOMAR Director General, Spain

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Local Welcome​

Nicha Tanskul, TMRS President ,Thailand

Arpapat Boonrod, ESOMAR Representative, Thailand

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 9:25 

YES! It's Pitch Time

Hear BIG ideas, shared in only 60 seconds, from this year’s Young ESOMAR Society (YES!) Award finalists. There can only be one winner, so don't forget to vote!

Chaired by: Nathania Christy, Quantum Consumer Solutions, Singapore

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Crossing the Price Barrier

Effective Pricing Strategies for Asian Markets

Joey Ophof, SKIM Analytical, Singapore
 

Neural Market Interface

A Dive Into the Human Mind

Sahil Kaspale, Ipsos, India
 

Project CODEX

A Comprehensive Measure of Competitiveness

Jefrey Estomata, BPI, Philippines
 

All the Insights, None of the Worry

Faster Product Innovation with Automated Product Testing

Alex Dobromir, MMR Research Worldwide Ltd, United Kingdom

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 9:30 

Introduction to the Programme ​

Lester Sualog, Programme Committee Chair, Singapore
 

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 9:40 
 

Keynote

Ignite Your Creativity: 5 Skills to Build Your Creative Muscles

Evette Cordy, Innovation Expert, Author and Co-Founder of Agents of Spring, Australia

Everyone has the potential to be creative. Join Evette Cordy—Innovation Expert, Author, and recent Gold Medalist at the World Masters Athletics Championships—for this dynamic session that will unlock your creative potential and help you build your creative fitness. Get ready for an inspiring experience that will energize your imagination and elevate your ability to think outside the box!

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 10:20 
 

Networking Break 

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 10:50

 Igniting AI Innovation in Market Research 

Chair by: Nathania Christy, Quantum Consumer Solutions, Singapore

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11:00 

 Case study 

Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation.

The Role of AI in Qualitative Moderation. Head-to-Head Case Study Within the Thai Market

Fiona Buchanan, MDI, Australia

Imran Khan, Kellogg Company (Kellanova), Singapore

Explore how an AI moderator, compares to human moderators in Thai qualitative research, assessing its potential and limitations for broader use in APAC. ​

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 11:20 

 Methodological innovation 

Decoding the Thing and I with AI

Turning Consumers’ Bubbles and Brushstrokes into More Than Data Points

Ansie Collier, MMR Research, United Kingdom

Katherine Mendoza, Haleon, Singapore

Learn how using a sensory bot captures deep, real-time consumer experiences, enhancing product insights and development across diverse markets like China and the USA. 

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 11:40 

 Client topic 

Tomorrow's Research Fuelled Today

Explore AI's Role in Revolutionizing Market Research Through Practical Examples and Human-Centric Analysis

Gayatri Srikant, Toluna-MetrixLab, Singapore

Rivesh Misra, Coca-Cola ASEAN and South Pacific, Singapore

This session highlights a groundbreaking study aimed at understanding food choices, social hangouts, and Gen Z trends, using AI to evolve and elevate market research. 

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 12:00 

 Thought leadership / Call-to-action 

The New Era of Innovation

How Generative AI Transforms Innovation Cycles

Jiongming Mu, Ipsos, Canada

Nikolai Reynolds, Ipsos, Germany

Generative AI is revolutionizing New Product Development by accelerating innovation and enhancing consumer connectivity, while emphasizing the essential role of human intelligence in this AI-driven era. Learn how AI and human collaboration can lead to more efficient, consumer-centric product development. 

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 12:20 

Discussion

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 12:30 

 Sponsor Splash by Cint 

Harnessing the Power of AI to Fight Fraud

How Generative AI Transforms Innovation Cycles

Joven Lee, Cint, Singapore

It's no secret that survey fraud poses a threat to the entire insights industry. And we believe the only way to eradicate fraud is for the industry to team up together to share technological advances and stop fraudsters in their tracks. Join a discussion on how leveraging AI to implement aggressive, proactive technologies that instill quality before fraud can happen is the way forward into a future without fraud.

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 12:45 

 Industry Challenge 

Navigating the Future of Consumer Insights with Custom-GPT Precision, Speed, and Scalability

Jaeyoon Ahn, Direct Research Korea, Republic of Korea

Explore how custom-GPT models revolutionize market research by enhancing speed, accuracy, and depth of insights into consumer behavior and market dynamics. Learn how these AI-driven tools enable faster, more nuanced analysis, driving more informed and adaptive business strategies in a rapidly changing market landscape.

 

Followed by a "Create Your Own Custom GPT" workshop on the Interactive stage directly after lunch - don't forget to bring your laptop! 
 

 12:55

 LUNCH 

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 14:10 

 Flaming Consumer Insights 

Chaired by: Dave McCaughan, Bibliosexual, Thailand

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 14:20 

 Client topic 

Motivations as the Catalyst of Understanding Behaviour which guides Experiences

Moving Beyond the Horizon and Anticipating the Future Through Deeper Human Needs Moving Beyond Claimed Behaviour

Debanjana Kapoor, NielsenIQ, India

Srinivasan Mohan, Diageo, India

Learn how to create lasting brand experiences by understanding deep consumer motivations, using a multi-dimensional approach to craft personalized, impactful connections.

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 14:40 

 Client topic 

Staying Ahead with Tomorrow's Human Insight

Daniel Teixeira, Human8, Singapore

Jessica Xu, Colgate-Palmolive, Hong Kong

Explore how Colgate is staying ahead in APAC's rapidly evolving oral care market by leveraging real-time consumer insights and cultural nuances. Learn how their project and ongoing innovation efforts are driving consumer-centric strategies to meet diverse needs across the region. 

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 15:00

 Client topic 

Takes AI to understand AI

Unraveling How AI Addresses Deeper Human Needs While Reconceptualizing the Future Role of Researchers

Vorasaya Suvanatap, Samsung Electronics, Thailand

Discover how Samsung leverages AI to understand how Galaxy AI features address deeper human needs, while examining the evolving role of researchers in an AI-driven landscape, balancing AI’s capabilities with human expertise for actionable insights.

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15:20 

Discussion
 

15:30 

 Sponsor Splash by Maiozhen Technology 

How to Ensure Your Digital Marketing Performance

Katherine Zheng, Mininglamo Group, China

This presentation will cover strategies for monitoring brand share of voice and measuring influencer impact. Learn how to boost visibility and optimize influencer partnerships for greater engagemen

15:40 

Case study 

Virtual Reality, Real Impact

Pioneering the Future of Bike Design and Branding at Specialized

Barbara du Perron, bric, Netherlands

Ewoud van Bennekom, Specialized, Netherlands

Discover how VR is transforming bike design by involving consumers directly in the innovation process, leading to rider-approved designs and exploring the broader impact of immersive technology. 

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Followed by a live demonstration on the Interactive stage directly after the networking break! 
 

15:50

 

Networking Break 

 

 16:20 

 Sparking Brand and Market Strategies 

Chaired by: James Fergusson, MDI, Australia

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16:30 

 Client topic 

Re-igniting Brand Purpose via Fun with the 'Father' in South India

How the Portrayal of New Family Dynamics Changed the Fortune of a Brand

Sandeep Dutta, Kantar India, Qatar

Shilpa Gupta, Nestle India Ltd., India

Learn how Maggi reconnected with consumers by portraying modern family dynamices in its new communication, leading to a successful reclaiming of the fun association and a significant market share increase!

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16:50

 Thought leadership / Call-to-action 

Riding the K-Wave: 

Unlocking Hidden Audience Segments for Data Driven Strategy

Julius Ng, Mediacorp, Singapore

Bipinchandra Mundhwa, Mediacorp, Singapore

Tap into the K-Wave phenomenon by understanding distinct audience segments and media trends across Asian markets.

 

 17:10 

Discussion

17:20 - 17:50 

Keynote

Embedding Gen AI
Insights & Analytics Changing the Face of Marketing

Dr. Elaine Rodrigo, AI Advocate, Sustainability & DEI for Growth, Women Leadership, NED Advisory, Industry speaker, Author and Chief Insights & Analytics Officer at Reckitt, United Kingdom

Explore how generative AI is transforming marketing by providing deeper consumer insights and data-driven strategies. She highlights AI's role in personalizing marketing and enhancing decision-making. Drawing from her leadership experience at Reckitt, Elaine demonstrates real-world AI applications in creating more impactful, consumer-centric campaigns.

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 19:00 - 21:30 

 Bangkok Adventure: Tuk-Tuk Tour & Networking Evening 

Start the evening with a lively Tuk-Tuk Tour from 19:00-19:30! Grab a spot on a tuk-tuk (first come, first served) or enjoy a short walk to our destination.

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Then, join us at High Tide Eatery & Bar at 19:30 for two hours of networking drinks and appetizers. Connect with fellow attendees, share a laugh, and enjoy the vibrant Bangkok vibe.

Don’t miss this exciting night of networking and fun!

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