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Friday

 09:00 

 Fueling Creativity and Emotional Connections 

Chair: Tony Li, Philip Moris International, Hong Kong

 9:10 

 Client topic 

Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity

Emotionally Charged Creativity Has the Power to Move people, and Brands When it is Translated into an Actionable and Meaningful Tool Kit

Colleen Ryan, TRA, New Zealand

Matt Pearce, DDB Group, Australia

Discover a groundbreaking toolkit designed to decode complex emotional connections between brands and consumers across cultures. Learn how this innovative approach unlocks creative potential and drives meaningful brand experiences globally. 

 09:30 

 Client topic 

CO-MENnity

1st Men's Makeup Digital Community in China

Ying Hu, Loreal, China

Learn how digital gamification helped Loreal engage male consumers in China's growing makeup market, driving creativity and co-creation to meet their unique needs. 

 

 9:50 

 Client Topic  

Holding AI to Its Promise to Deliver Holistic, Balanced Outcomes.

Ramanathan Vythilingam, Unilever, Singapore

In a world where GenAI removes traditional barriers, business outcomes are still lagging. Discover how balancing efficiency with human-led effectiveness through intentional constraints can improve marketing results. 

 10:10 

Discussion

 10:20 

Sponsor Splash by QuestionPro 

Pushing Innovation and Creativity to Build Meaningful Connections 

Oscar Mora, QuestionPro, Australia

 10:30 
 

NETWORKING BREAK 

 11:00 

 Nudging the Digital and Physical Shopper Experience 

Chair: Karen Reyes, Universal Robina Corporation, Philippines

 11:10 

Methodological innovation 

Nudging Digital Shoppers Into the Future

Inspiration from Chinese and Western E-Commerce models

Sophie Mahe, PRS IN VIVO, Singapore

Amalina Hamdan, The BVA Family, Singapore

Learn innovative strategies that blend behavioral science with e-commerce, comparing Eastern and Western approaches, to drive engagement and growth in the digital landscape. Gain actionable insights from real-world FMCG case studies to drive engagement and growth in the dynamic digital landscape. 

 11:30 

 Client topic 

Let's Meet for a Drink (or Not, I'm Busy Online)

Harnessing Phenomenology to Predict Changing Alcohol Behaviours for Increasingly Digital Millennials in India

Noopur Sharma, Independent, United States

Rajeswari Bonala, Vox Populi Research, India

Explore how changing social dynamics and digitalization are reshaping alcohol consumption and learn strategies to keep brands relevant in the next 5-10 years. Discover insights from our phenomenological research with Indian millennials, revealing emerging trends and strategies for the alcoholic beverage industry to navigate the future of socializing. 

 11:50 

 Client topic 

Pernod Ricard Global Travel Retail & the 2 Billion Dollar Question: How to Win in Luxury?

How Consolidated Insight and Transformative Strategies Are Crafting a New Narrative in Luxury Spirits

Ben Liang, Pernod Ricard Global Travel Retail, United Kingdom

Chris Wallbridge, Chris Wallbridge Consulting, Philippines

Discover how Pernod Ricard is elevating luxury spirits in travel retail through deep shopper insights and strategic partnerships, setting a new standard for engagement and brand loyalty in the prestige spirits market. 

 12:10 

 Client topic 

The Death of the Shopper Marketing Funnel

All Roads Lead to Conversion

Andrea Goeres, NEPA, United Kingdom

Patrick Duenzinger, NEPA, United Kingdom

Discover how NEPA and Unilever revolutionized consumer journey analysis, enabling precise marketing decisions and optimized conversions in today’s complex market. 

 12:30 

Discussion

 12:40 

 LUNCH 

 13:55 

 Transformative and Sustainable Growth Strategies 

Chair: Akiko Koyasu, VALUES, Japan

 14:05 

 Industry challenge 

Navigating the Shadows: Managing the Grey Market Challenge

How to Safeguard Brands Against the Shadowy World of Unofficial Products, and Shed Light on New Approaches to Mitigate Their Effects on  E-Commerce

Joanne Foo, SKIM Analytical, Singapore

Didith Mendoza, Reckitt, Singapore

Join us for an eye-opening session on navigating the complexities of the grey market, where premium brands face off against unofficial products that blur the lines between genuine and counterfeit. Discover cutting-edge research and strategies to help brands and agencies tackle this pervasive challenge in today's global marketplace. 
 

 14:25 

 Thought leadership / Call-to-action 

Growth by Doing Good

Building Resilient, Profitable Businesses with Sustainability

Arpapat Boonrod, Kantar, Thailand

Trezelene Chan, Kantar, Singapore

Explore how brands can achieve a win-win by integrating sustainability into their core strategies, balancing profitability with purpose. Learn how embracing sustainable practices not only drives growth but also resonates with consumers, unlocking significant economic opportunities and enhancing brand value in a rapidly changing world. 

14:45

 Case Study 

Marketing with meaning for Sustainable Growth

A Marking Study with AirAsia Incorporating the Values of Consumers

Topaz Subunruk, ThaiAirAsia, Thailand

Dangjaithawin Anantachai, INTAGE, Thailand

 15:05 

 ESOMAR Climate Pledge 

Breaking Barriers

Confronting the Realities of Sustainable Business Practices

Gabriela Küsters, ESOMAR, Netherlands

Join us in a collaborative session to explore companies’ challenges when implementing sustainable practices. Together, we’ll uncover shared obstacles, exchange ideas, and connect the dots between sustainability goals and actionable steps. This interactive session encourages open dialogue and mutual support within the insights community.

 15:15 

Discussion
 

 15:30 
 

ESOMAR Foundation
Karin Lieshout, SKIM, Netherlands

The ESOMAR Foundation is the charity arm of ESOMAR. If you want to make a difference by leveraging your industry expertise, then join the session and hear how!

 

 15:40 
 

NETWORKING BREAK

 16:10 

 Closing & Awards 

Chair: Lester Sualog, PureSpectrum, Singapore

 16:20 

Winner of YES (Young ESOMAR Society) Award
 

16:30 
 

Keynote

Illuminate the Possibilities

The Untold Story of the Thai Cave Rescue

Joshua Morris, Keynote Speaker, Adventurer, Entrepreneur, and Founder of the Progression Group, Thailand

Join Joshua Morris, chief international coordinator of the 2018 Thai Cave rescue, as he shares his inspiring firsthand account of the mission that captivated the world. Discover the impact of international collaboration and learn how building trust, making bold decisions, and embracing risk and innovation can illuminate the path forward, creating positive change in your life and the lives of others. 

 17:30 

Closing & Awards

Joaquim Bretcha, ESOMAR Director General

Includes the announcement of the winners for the:
 

🏆
Best Paper Award

🏆

Best Presentation Award

 17:50 

 FAREWELL DRINKS  

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